Florencia Alba Moreno

Paper can be as strong as a rock or as delicate as a flower, it can be folded, cut, glued, painted in infinite ways, it can be found in thousands of colours and textures. Paper designer and craft engineer, Florencia Alba hasn’t found a thing that can’t be expressed through paper. Drawing inspiration from the vibrant colors and textures inherent in Mexican culture, she finds joy in witnessing plain sheets of paper metamorphose into diverse shapes and figures that narrate unique stories. Having worked three years in Mexico (her home country) and five years in Canada (her home now), she has accumulated over eight years of experience working with a diverse range of clients, such as Prada, Audi, Uber, Guerlain, The Westin Hotel, Ottawa Tourism and many others. Her area of expertise lies in creating customized installations for commercial spaces, exhibitions and events, as well as set design and prop making for product campaigns.

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www.florenciapaper.com